THE ACES
ACE2ACE AG is owner-managed and all owners are involved in the day-to-day business. With us, you will be looked after by a professional with years of in-depth experience. We are a well-coordinated team in the out-of-home sector and everyone brings their strengths to the table. Together, we develop effective and customized campaigns for our customers.
We speak German, English, French, Italian, Spanish, Portuguese and – Bavarian.

Founder / Owner / Planning Director
DANIEL HUWYLER
Geography is his great passion. He knows Switzerland like the back of his hand and has personally photographed more than 100,000 billboards. He enjoys working with numbers, has a photographic memory and loves to implement poster campaigns for clients in a detailed and meticulous manner. He also enjoys being active: he plays ice hockey, is a junior football coach and can be found on the golf course from time to time. But there is always room for a good glass of wine with a cozy meal with friends.
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In the industry since 1995
APG I SGA AG, StarPlakat
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direct +41 (0) 79 211 66 66
office +41 (0) 41 763 20 70

Owner / Account Director
CARLOS LIMA
Versatile team player with a large national and international network. Multilingual leadership coach, lecturer and speaker. Co-founder of the FC Luzern "Legends for Talents" golf trophy and the network platform "B.Candy". Also an ambassador for the Laureus Foundation Switzerland and Right To Play Switzerland.
In the industry since 2007
Internationaler Handballprofi, T.E.A.M. Marketing AG, ASICS International, Montana Sport AG, Schweizer Sportfernsehen SSF, Carlos Lima sport & more GmbH, Schweizer Radio und Fernsehen SRF, Growithy AG
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direct +41 (0) 78 692 30 84
office +41 (0) 41 763 20 70

Owner / Account Director
FLORIAN ZIMMERMANN
Committed multi-talent, with a wide range of interests and always with a 360° perspective. Reliable, correct and professional. Driven by his passion for outdoor advertising and a large network behind him. Among other things, founder of the marketing association "Club66 Switzerland". Author of the specialist publication "Menschen machen Marken" and initiator of the "Raphael Diaz Golf Trophy".
In the industry since 2009
Mr. Goodfun AG, EVZ Sport AG, Adcom AG, James Communication, Zimkom, OYM AG
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direct +41 (0) 79 332 89 80
office +41 (0) 41 763 20 70

Owner / Planning Director
MARTIN ENGLER
Outdoor advertising is his true passion. As a poster specialist, he has many years of experience in all areas of out-of-home media and knows the industry inside and out. Even in hectic situations, he always remains calm and makes confident decisions that ensure project success. His clients particularly value his reliability, punctuality, and strong sense of responsibility: qualities that ensure every project is in safe hands from start to finish.
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In the industry since 2004
APG I SGA AG
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direct +41 (0) 78 812 48 68
office +41 (0) 41 763 20 70

Senior Media Planner
MARIA KELAVA
If the sunshine had a first name, it would be Maria! Her infectious laugh, complemented by her friendly Graubünden dialect and coupled with over 10 years of experience in outdoor advertising, puts our male media planners in the shade. In her free time she can often be found in and around the water, whether surfing, swimming or feeding the ducks. And nothing works without music - she is the house DJ at ACE2ACE...
In the industry since 2013
APG I SGA AG, outdoor media ag
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​​mk@ace2ace.ch
office +41 (0) 41 763 20 70

Digital projects / media planner / marketing / graphics
SIMON PORTMANN
With his extensive experience, he is our expert for digital projects. At the same time, he is one of our creative minds, particularly behind our striking posters with their yellow lettering, which bring our messages to life. Outside of his professional life, he finds inspiration and balance in his passions for music and sports. This energy and diversity are also reflected in his approach to work: efficient, focused, and always striving to achieve the best possible results.
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In the industry since 2019
search.ch / localsearch
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office +41 (0) 41 763 20 70

Partner / Account Director
JUAN MANUEL FERNÁNDEZ
The thoroughbred poster specialist and founder of advendo ag has many years of specialist knowledge in all areas of the various out-of-home media. His ability to "think in the customer's shoes" coupled with his 19 years of experience in a managerial position at APG I SGA make him a competence center in his own right. A sense of responsibility and calmness are other attributes that radiate the enthusiastic football fan "Hala Madrid".
In the industry since 2001
APG | SGA AG, advendo ag
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jf@ace2ace.ch
direct +41 (0) 76 336 60 42
office +41 (0) 41 763 20 70

Partner / Account Director
NURITTIN YILDIRIM
With over 24 years of experience in analog and digital outdoor advertising, coupled with his extensive and diverse expertise, the Winterthur native offers a broad and in-depth understanding of the subject matter. He applies his knowledge, from logistics to sales, with a clear head and consistently customer-focused approach, even in hectic situations, to successful campaigns, offering customized solutions for every budget.
In the industry since 2000
APG | SGA AG
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ny@ace2ace.ch
direct +41 (0) 76 347 43 48
office +41 (0) 41 763 20 70

Project Coordinator / Digital Projects
ANDRIN STUDERUS
He's the youngest member of the team, but brings extensive experience in marketing and social media. With his bachelor's degree from the University of Lucerne and four years of professional experience in marketing and communications, he brings a fresh perspective and valuable perspectives to the team. In his free time, he enjoys watching football matches and attending concerts.
In the industry since 2021
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office +41 (0) 41 763 20 70

Backoffice
CHRISTINE GISLER
The kind soul of ACE2ACE and blessed with a great deal of empathy. Many describe themselves as customer-focused – she is 100% that. A talented organizer with a clear mind who never loses track or loses her composure. Reliable in everything that crosses her desk. She demonstrates great flexibility and enthusiasm every day.
In the industry since 2018
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office +41 (0) 41 763 20 70

Backoffice
TAMARA HUWYLER
The epitome of calm, with a heart rate rarely exceeding 50, is unfazed by anything. As a mother of four children and a 24/7/365 family manager, she knows what it takes to keep everything running smoothly. She enjoys traveling to foreign countries, loves the sun and the sea, knows how to enjoy the good life with friends, and is an avid dancer.
In the industry since 2023​
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office +41 (0) 41 763 20 70

Finance
PETRA BARMETTLER
She wants to get to the bottom of things and always know exactly what's going on. Meticulously precise. Despite her attention to detail, she never loses sight of the bigger picture. Another of her strengths: being able to switch off and recharge. For example, as a passionate golfer. Mother of two boys.
In the industry since 2005
BAP Finance & Accounting GmbH, ZugSports GmbH, Fidura Treuhand AG, SwissPlakat AG
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office +41 (0) 41 763 20 70
![Klass_1[2][47]_edited_edited.jpg](https://static.wixstatic.com/media/81903d_a2f2e6bc87034f778defafbe042e738c~mv2.jpg/v1/crop/x_0,y_66,w_1210,h_1003/fill/w_380,h_307,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Klass_1%5B2%5D%5B47%5D_edited_edited.jpg)
Chairman of the Board
STEFAN KLASS
As co-owner of the law firm Bruhin Klass Landtwing AG in Zug, Dr. Stefan Klass is very familiar with what is legal and what is not.
Chairman of the Board of Directors of ACE2ACE AG since 2022
More than 30 years of experience as a lawyer and corporate counsel have shaped him into a constructive, solution-oriented professional. He thinks strategically, has a large network, a wealth of experience, and asks the important questions. He is an enthusiastic mountain biker and winter sports enthusiast.
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office +41 (0) 41 763 20 70

Honorary President
CHRISTIAN ZIMMERMANN
A mastermind with a wealth of experience, he pulls the strings behind the scenes and asks the right questions. His goal: Achieving success goals through responsibility, coupled with common sense. What he values: Fair play.
In the industry since 2005
40 years of experience in company development and management. SwissPlakat AG, Paramed AG, Zimmermann&Partner Steuerconsulting.
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direct +41 (0) 79 508 09 10
office +41 (0) 41 763 20 70

Guard dog
ZOE
Zoe is officially a Pomeranian, but at heart she's one hundred percent Rottweiler. She takes her role as a guard very seriously, and only her warm greeting ritual immediately gives her away.

Guard dog from guard dog
ARROW
Arrow is a former guide dog who, after his retirement, decided to pursue a career as a social dog. When he's not sleeping, he passionately devotes himself to his second profession: eating.